Gotta Love Hypocracy

Okay..my little activist side is all in a huff right now. I am all about to whip out the big gaigundo rainbow flag, pink triangles, drag kings, gender-bending friends, gay priests...anyone I can find.

For those of you who don't know, I am a supporter in the fight against Breast Cancer. My very dear friend K is a breast cancer survivor (ROCK ON K!!) and I have known several women in my life with breast cancer. You, who know me, also know I have a real love of the music of Melissa Etheridge (yes I play softball, wear flannel occasionaly, own power tools and can open any damned jar without the help of a guy). Now, Ms. Etheridge has been an out and proud musician with over 25 Million albums sold world-wide. She is also a breast cancer survivor. Her battle with the disease was one that was open and not hidden - just like everything else in her life. So was Kristin's. Two very strong women from different socio-economic backgrounds, different careers, different friends, different cricles but with 2 things in common - both women, both with breast cancer. Okay, K isn't THAT different. She isn't gay, but let's face it, when your bridal party at your wedding included 2 lesbians and a gay man, you aren't a closed minded person. Just the opposite. K is one of the strongest women I know. That woman had side affects from Chemo that NO ONE should ever go through.. She was bald, sick, throwing up, tired, sad, exhausted emotionally ...the list can go on. Chemo, from all accounts, kicks the ever loving shit out of you.

Fast Forward - Grammy's 2005 - Ms. Etheridge performs a tribute to Janise Joplin after just having finished her last chemo treatment - bald as anything. Her hair was a big thing in her image and she admitted at first she was a bit concerned people would make fun of her, aside from being exhausted from chemo. Well..she decided to do it anyway because she never hid before and wouldn't hide now. Her performance was talked about around the world as inspiring and courageous. She received letters and comments from women all around the world, walks of life and stages of cancer stating what an inspiration she was to them to continue their fight - that if a 42 year old woman bald from chemo can perform in front of millions of people then they will not be ashamed of their baldness or be afraid to talk about their disease.

SO inspirational was her openly public battle with breast cancer that a major auto manufacturer approached her. Ford approached Melissa in 2005 about recording a single to serve as an anthem for the fight against breast cancer. The result, I Run for Life, is a song written and performed by Melissa that describes her own experience with the disease and also the experiences of every woman who has ever been touched by breast cancer. Ford, on their website describes her as:

" Grammy®Award winner, wife, and mother, Melissa Etheridge, knows just how
breast cancer can threaten our most precious human relationships. She also knows
how it endangers the most precious human relationship of all—the one we have
with ourselves. Diagnosed with breast cancer in late 2004, today she is
cancer-free. Hers is a success story. She fought breast cancer with all she had.
And, she won..."

So what does Ford do?!?!?!?

DETROIT - Ford Motor Co. said on Tuesday that its luxury Jaguar and Land Rover brands will no longer advertise in gay publications,...

Ford’s move came nearly a week after the Tupelo, Miss.-based American Family Association canceled a boycott of Ford vehicles that began in May, when the group criticized Ford for being too gay-friendly.

“We are ending the boycott of Ford,” association Chairman Donald Wildmon said in a statement Wednesday on the group’s Web site. “While we still have a few differences with Ford, we feel that our concerns are being addressed in good faith and will continue to be addressed in the future.”

You ask an out and proud Lesbian who is a breast cancer survivor to write a song to show how much Ford cares about women's health, said artist contributes ALL of the royalties from that song to Breast Cancer Research and then you turn around and stop advertising in Gay magazines because the conservative Christian right threatens to boycott your product?!?!? You hypocritical bastards.

I know people will say: " It was a business decision." MY BIG FAT ASS it was. Pure and simple they caved. The gay community should stand up and be noticed in this. Gay market reports that 78 percent of gay online users prefer to buy from companies that advertise to the gay market. More affluent. The gay and lesbian market is perhaps the most affluent and loyal affinity group of all. More discretionary income. The average middle-class family spends over one million dollars to raise a child through age 22. Some gay people have kids. Most don't. Where are they spending that money? EVERYWHERE.... Take a look at THIS list FORD.. Seriously people...

Research shows that gay consumers are...

Over twice as likely as national index to be professionals or managers

Average household income over $85.4K

Are 3.4 times more likely to have household income over $250K

The 2000 Census showed gay men and lesbians living with partners in 99.3 percent of all U.S. counties

Research shows 9 percent of urban populations are gay and lesbian

Twice as likely to have graduated from college

Gay men and lesbians go out more, buy more, have more disposable income and are extremely loyal consumers

Gay and lesbian consumers purchase from companies/brands that advertise in gay media, deliver product messages in gay-specific advertising, support gay and lesbian community causes and are good to their own gay and lesbian employees

Four times as likely to spend over $150 on long distance monthly

Twice as likely to spend $250 on cellular service
Over 90 percent took a domestic trip this year

60 percent took a foreign trip in the last three years

65 percent identify themselves as having to have the "latest"

68 percent upgrade to a product's latest model

77 percent "believe in indulging in themselves"

57 percent "prefer to buy top of the line"

59 percent buy themselves whatever they want

I say hit Ford where it counts. In the WALLET.